Paul F. Reilly has been appointed as NU-Q’s first director of media strategy, marketing and communication, effective January 1, 2014. An industry executive with demonstrable interest in education, Reilly was most recently executive vice president and senior director of BBDO Advertising in New York City. Since 1998 at BBDO, he has served as senior vice president/senior account director as well as vice president/account director where he has developed and executed integrated marketing plans. His assignments at BBDO have included management of some of the firm’s largest and most valued accounts including Proctor & Gamble New Business, Campbell Soup Company, Merck Pharmaceuticals, Johnson & Johnson and AIG Insurance.
At NU-Q, he will bring leadership to some longstanding and new functions including internal and external communications, marketing, publications, digital media and others, all organized to serve and unify the needs the school’s instructional, research and outreach efforts. He will report to the dean and CEO. Recognized by peers for creative thinking and strategic vision, he is known for collaborative team building and empowering his associates.
Before BBDO, Paul Reilly was a vice president and management supervisor at Wells Greene BDDP New York, vice president and account director at Ally & Gargano and earlier an account supervisor at Lowe & Partners/SMS, both in New York. His honors in advertising include the 2012 President’s Award of the Advertising Club of New York, BBDO Founders Award, Omnicom Catalyst Award for Integrated Marketing, and five EFFIE awards for marketing effectiveness.
A graduate of Fordham University in communication and media studies, he also has a master’s degree in strategic communication from the University of Missouri. He has completed leadership training courses through Louws Executive Training in Vail, Colorado and the Human Performance Institute in Orlando, Florida. He has been an adjunct professor at the Gabelli School of Business at Fordham and also taught at Concordia College, NY. He served on the Advisory Board for Media Management and the Center for Communication at Fordham and was a frequent guest lecturer in graduate MBA classes. He is also the founder of the Bridge2Business, an affiliate alumni mentoring and networking program for undergraduate students at Fordham. Concurrently, as a vice president of the Advertising Club of New York, he developed a new membership program for university professors and students.
