Northwestern University in Qatar has introduced three new masterclasses in social media strategy and analytics, reputation management, and stakeholders communication as part of its Executive Education Program for fall 2023.
The Executive Education Program at Northwestern Qatar is designed for professionals across the region who are looking to advance their skills in the changing landscape of digital media and communication. This year’s courses will offer communication professionals and entrepreneurs the knowledge needed and achieve their professional goals and grow their expertise in social media management and the organization's brand identity, as well as their strategic communication capabilities.
The first course, Social Media Strategy and Analytics, provides professionals with a comprehensive understanding of social media platforms and tools, enabling them to develop effective strategies to enhance brand presence, engage with target audiences, and leverage data analytics to measure social media campaign success. Participants will learn from course instructor Matthias Krug, researcher and specialist in social media strategy and digital transformations, ways to harness the power of social media for business growth and develop insights-driven decision-making skills.
The second course, Building the Corporate Reputation, is taught by Ilhem Allagui, professor of strategic communication and director of the Journalism and Strategic Communication Program at Northwestern Qatar. The course equips executives with the knowledge and techniques required to craft an integrated branding strategy, manage brand reputation, and create unique value propositions that resonate with stakeholders. Participants will gain insights into brand management best practices and explore case studies from renowned global brands.
Taught by Northwestern Qatar Professor George Anghelcev, the Strategic Communication with Stakeholders course will provide professionals with the essential skills to develop and execute strategic communication plans that effectively engage internal and external stakeholders. Participants will learn how to craft authentic messages, build strong relationships, manage crisis communication, and navigate the complexities of stakeholder engagement in contemporary organizations.
The Executive Education Program at Northwestern Qatar is designed for professionals across the region who are looking to advance their skills in the changing landscape of digital media and communication. This year’s courses will offer communication professionals and entrepreneurs the knowledge needed and achieve their professional goals and grow their expertise in social media management and the organization's brand identity, as well as their strategic communication capabilities.
The first course, Social Media Strategy and Analytics, provides professionals with a comprehensive understanding of social media platforms and tools, enabling them to develop effective strategies to enhance brand presence, engage with target audiences, and leverage data analytics to measure social media campaign success. Participants will learn from course instructor Matthias Krug, researcher and specialist in social media strategy and digital transformations, ways to harness the power of social media for business growth and develop insights-driven decision-making skills.
The second course, Building the Corporate Reputation, is taught by Ilhem Allagui, professor of strategic communication and director of the Journalism and Strategic Communication Program at Northwestern Qatar. The course equips executives with the knowledge and techniques required to craft an integrated branding strategy, manage brand reputation, and create unique value propositions that resonate with stakeholders. Participants will gain insights into brand management best practices and explore case studies from renowned global brands.
Taught by Northwestern Qatar Professor George Anghelcev, the Strategic Communication with Stakeholders course will provide professionals with the essential skills to develop and execute strategic communication plans that effectively engage internal and external stakeholders. Participants will learn how to craft authentic messages, build strong relationships, manage crisis communication, and navigate the complexities of stakeholder engagement in contemporary organizations.
“In today’s fast-changing world, the best learners are lifelong learners. I am proud of the efforts our Executive Education Program is making towards facilitating that objective while, at the same time, contributing to Qatar’s vision to build a knowledge-based society”
- Marwan M. Kraidy, dean and CEO of Northwestern Qatar
"In an era where digital presence and effective communication are paramount, the Executive Education Program aims to provide professionals in the region with the knowledge and skills necessary to navigate the evolving landscape of social media, build a resilient corporate reputation, and engage with stakeholders strategically,” said Gregory Ferrell Lowe, professor in residence and director of the Executive Education Program at Northwestern Qatar. “With the new course offered this academic year, we will support leaders with the tools they need to drive meaningful impact, foster authentic connections, and stay ahead in an ever-changing business environment."
Highlighting the impact of the new Executive Education Program at Northwestern Qatar, Marwan M. Kraidy, dean and CEO of Northwestern Qatar, said it signifies the university’s commitment to empowering leaders who will shape the future of this rapidly evolving field. He added, “in today’s fast-changing world, the best learners are lifelong learners. I am proud of the efforts our Executive Education Program is making towards facilitating that objective while, at the same time, contributing to Qatar’s vision to build a knowledge-based society."
The Executive Education Program offers intensive, short masterclasses for strategic communication professionals in Qatar and the region to help develop their skills in media, strategic communication, and marketing. These courses are developed and delivered by Northwestern Qatar faculty and industry experts who bring real-world experience, ensuring a practical and relevant learning experience.
Enrollment for the executive education courses is now open. Interested participants are encouraged to visit Northwestern University in Qatar's website for more information and registration.
Highlighting the impact of the new Executive Education Program at Northwestern Qatar, Marwan M. Kraidy, dean and CEO of Northwestern Qatar, said it signifies the university’s commitment to empowering leaders who will shape the future of this rapidly evolving field. He added, “in today’s fast-changing world, the best learners are lifelong learners. I am proud of the efforts our Executive Education Program is making towards facilitating that objective while, at the same time, contributing to Qatar’s vision to build a knowledge-based society."
The Executive Education Program offers intensive, short masterclasses for strategic communication professionals in Qatar and the region to help develop their skills in media, strategic communication, and marketing. These courses are developed and delivered by Northwestern Qatar faculty and industry experts who bring real-world experience, ensuring a practical and relevant learning experience.
Enrollment for the executive education courses is now open. Interested participants are encouraged to visit Northwestern University in Qatar's website for more information and registration.
